By the beginning of 2020, almost half of all the time spent online went to watching video content. According to Forrester estimates, the chances of getting a number one page ranking in Google increases by up to 53 times with video content.
Video is accessible to your customers 24/7 from the office, home or when mobile. Whilst only 20% of internet users would read most of the test on your site, 80% of users would consume the same content in video format (Forrester). Video lets you disseminate information accurately with very little effort from the viewer.
Connects with Consumers on the Internet
Video has been the hottest content marketing trend for the past few years since it allows business owners to tell their story in a relatable way.
Video boosts conversion rate
A well-executed video engages viewers and inspires them to socialize and interact with your brand. Attract more customers today using a customized video marketing strategy and watch your revenue grow.
Get more for less
You can save money that would have been otherwise spent on a different marketing channel by leveraging the power of an effective video. Video enables you to stay relevant and promote your business for a fraction of the cost.
Multi-platform brand visibility
Video content looks good and attractive on multiple channels. Whether on your landing page, on Vimeo and YouTube, on your Google+ account, as a link in your email newsletter, on all company social media platforms, etc. In short, video content is highly adaptable. Furthermore, they can be shared instantly, exposing your brand to a new audience.
Exposes your brand to the Mobile Consumer
Reports from Statista show just how much the mobile portion of organic searches has increased in recent years. During Q3 of 2013, mobile searches accounted for 27% of all searches compared to 73% on desktop. By Q3 of 2018, mobile had surpassed desktop as the dominant search tool. Currently, at least 60% of searches are conducted on mobile devices, and the trend is still rising. As a result, it is more critical than ever to capture customers’ attention through mobile video.
Video is great for SEO
Video has been seen to increase traffic from organic listings by as much as 157%. Video looks better than text alone, and if a picture is worth a thousand words, one minute f video is worth 1.8 million words (literally). The higher you appear on SERPs (Search Engine Results Pages), the more chances organic traffic will find its way t your site.
Get ahead of your competition
Video provides your brand with tons of unique selling propositions. For instance, you can use video to explain your company’s unique offering by showcasing your products and services. At the same time, you can incorporate recorded customer testimonials that highlight your best achievements.
Out of 600 marketing professionals, 93% told us they used video in 2015, compared to only 70% in 2013 and 81% in 2014. It is clear to see, video marketing works and you are missing out if you have not jumped on the bandwagon already.
All factors considered, do you have a plan of adding video to your 2020 marketing plan and beyond?