Traditional SEO might have allowed ‘blackhat’ practices such as building spam links to help your business appear on the top page of search engine results. Today, things are different. SEO has changed to cater to businesses that spend time, money, and skill towards the quality of their content, legitimate link building campaigns and other ‘whitehat’ SEO techniques.
What is SEO?
Search engine optimization is a marketing strategy that allows you to generate traffic to your website. Traffic can be generated from either “free”, “organic”, “editorial”, or “natural” results on a search engine results page (SERP).
Major search engines like Google, Bing, or Yahoo prioritize their results based on local listings, quality of content, relevance, user intent, etc. When the user types in a search phrase, search engines respond, giving results based on relevance to the user. Unlike paid ads, generating better search results through SEO does not require direct payment; instead, it requires special skills and strategic investments. Effective use of SEO strategies will help you master organic rankings.
A list of important reasons why you need search engine optimization
SEO is not a cost but an investment
Investing in your SEO is a great marketing strategy that will likely have a considerable return n investment. For instance, by using web analytic tools, you may recognize new keywords that you do not rank for, and thus, a great deal of traffic might be passing your business unaware of its existence.
By optimizing your pages to rank for the new keywords, you can improve rankings for those specific terms. Generally, you should aim to get your business to the top three results which get the most clicks and drive the most traffic to your business.
SEO marketing is so effective that it has been often compared to investing in real estate, in that the returns can be huge when practiced correctly, though it may take some time.
SEO is a long-term strategy
SEO can be done as a short term marketing strategy that will help you boost your rankings immediately but not sustainably. Unlike most marketing strategies with a short-term focus, when SEO is done right, your company is likely to top search results for a long time without spending money on ads.
SEO is an important ingredient and not an icing on the cake
Most advertisers would cringe when faced with the idea of spending more money on an already “perfect” website. However, to remain visible in today’s increasingly competitive industries, one has to invest to make their page appear prominently on search engine results.
As SEO consultants, big companies come to us with “state of the art websites” seeking to slap SEO on top of it like an after-thought. However, this is like baking the cake first then pouring beaten eggs over it, or just sprinkling sugar on top. You don’t do that; the main ingredients must go in with the batter itself.
SEO helps find your website
Your website is the first point of contact between you and an online user. It can generate leads, qualify prospects, and attract potential investors, clients, and partners. However, websites are useless if no one can find them.
SEO is no longer simply about the rankings on search results, getting more click through rates or maintaining ‘bounce rates’ at optimal levels. Instead, SEO is increasingly becoming an irreplaceable component of your marketing strategy.
Modern and effective SEO has roots in the company’s goals and strategies, and it interacts with the psychology of individuals in the target market. SEO makes sure that your business is found and appreciated.
SEO leverages social sharing
SEO plays a vital role for your business in social media platforms such as Facebook. Specific SEO parameters such as metadata and title tags are essential in social platforms. This is what people see when they share, tag or post your information. By collaborating with your firm’s communications and marketing department, we will leverage our SEO expertise to help you build a proper SEO management strategy. Through SEO, you will be able to control what your prospects read, think and do on social sites with regards to your brand.
SEO goes to the heart of your business
Organic results are responsible for more than half of the traffic that visits your website. Therefore, SEO lies at the heart of your business. SEO is like heart surgery, and without the right surgeon, you are likely to die. Without specialized help from SEO professionals, your business is likely to die. Just like you would hunt for the best heart surgeon to handle your case, you should look for the most qualified specialist to handle SEO rather than trying to do it yourself.
SEO builds trust and credibility
SEO can make your brand stronger and more visible. The ultimate SEO goal is to make your business appear first when people search for special keywords on popular search engines. When you appear first, psychology suggests to prospects as the best option.
The metadata and titles in your website can telegraph a powerful statement to the user. Thus strengthening your brand and communicating a marketing message that is in line with your business goals and culture.
SEO helps build your brand
Branding is often complicated, chaotic and expensive. Many advertisers bombard the user with irrelevant information that they will not recall when the time for buying the product comes. SEO can act as a tool that accelerates your branding campaign, making you more visible and memorable.
When more people visit your website, order from you and love the experience, they will come back again or recommend others to your business. SEO effectively gets the ball rolling by ranking your website higher and increasing the amount of traffic to your site.